charlieuniformtango Director Jason Burks Directs Videos Introducing Mary Kay TimeWise Vitamin C Activating Squares – SHOOT Online (press release)

charlieuniformtango Director Jason Burks worked with the Mary Kay creative team to develop two videos unveiling the company’s latest revolutionary skin care innovation, Mary Kay TimeWise® Vitamin C Activating Squares.

The squares dissolve in the palm of the hand to create a fresh, pure and potent vitamin C elixir. “We’re excited to announce our TimeWise Vitamin C Activating Squares – a beauty industry first – at our annual U.S. Seminar, said Dr. Lucy Gildea, Chief Scientific Officer for May Kay Inc.

“What a great opportunity to work with Mary Kay on the introduction of this breakthrough beauty product,” said Director Jason Burks. “We enjoyed the experience of working with real people trying it out,” said charlieuniformtango editor, Alex Campos. “All the participants were excited to be chosen to try the new product, and were really impressed with the results. That made capturing their reactions on film even more fun.”

charlieuniformtango Executive Producer, Carrie Holecek said, “After receiving the creative treatment from our client creative team, I knew we had the perfect match up in talent to introduce Mary Kay’s innovative new product. Jason brings such a natural interview style to set and he captures a very real and comfortable performance from our beautiful ladies. He was so enthusiastic about working with Mary Kay again and specifically about this new product, that he tried the Vitamin C squares himself. By the time we where shooting the results segment two weeks later he was glowing as much as our ladies!    

“As an Executive Producer, it is wonderful to come to the table and offer solid and complete talent solutions. By having a roster of diverse talent we are assured to deliver the best quality production through post – direct to our clients while staying within their budget. I truly feel we nailed it on this project and we are excited to learn how the product sales perform for Mary Kay with their official launch.

View the work on Vimeo here:

View the work on Vimeo here:

Screenwork Credits

Director: Jason Burks
Executive Producer: Carrie Holecek 
Editor: Alex Campos
Assistant Editor: Jose Michelena
Motion Graphic Design: Tramaine Townsend
Online/Color/Finish: Allen Robbins
Audio Engineer: Russell Smith 
VO: Andrea Norby 
Deliverables: Mark Scott & Gray Wilcox

About charlieuniformtango
Founded in 1995 by Lola Lott, principal/CEO, and Jack Waldrip, senior editor, the company has become an industry leader. charlieuniformtango serves as a single source production solution. 

The company directs, produces, shoots, edits, scores, mixes, animates, and provides motion graphic design, color services, VFX, and finishing for commercials, short films, full-length feature films, documentaries, music videos, and digital content for clients worldwide.


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