Consumer Use Study Confirms Efficacy of Healthy Directions’ Natural, Age … – Investor’s Business Daily

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BETHESDA, Md.–(BUSINESS WIRE)–Healthy
Directions
, a direct-to-consumer nutritional supplement and personal
care company and wholly-owned subsidiary of Helen of Troy Limited
(NASDAQ: HELE), today announces the findings of a recent consumer use
study confirming the efficacy of Trilane®
Retinol + Vitamin C
, a natural, age-fighting moisturizer and one of
the company’s top-selling beauty and skincare products. The two-part
study, which was conducted by AMA Laboratories, Inc., evaluated the
efficacy of Trilane Retinol + Vitamin C over a period of 28 days and
comprised a self-assessed questionnaire and photographic effectiveness
analysis.

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The questionnaire was completed by 12 women, ages 44–59, before
commencement, once after using the product as directed for seven days
and again on day 28. Results of this consumer perception survey showed
the majority of subjects reported Trilane Retinol + Vitamin C
effectively improved the overall condition of the skin in the facial
area, including better hydration, clarity, and radiance. Ninety-two
percent also said this natural beauty and skincare product is gentle
enough for everyday use.

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Photographic effectiveness was assessed on a group of five women, ages
48–59, through the use of Matched Scientific Photography™ and
PhotoGrammetrix™ Image Analysis technology. High-resolution, digitally
certified unretouched images were taken at baseline and after 28 days of
twice daily use of Trilane Retinol + Vitamin C. Photographic results
showed that Trilane Retinol + Vitamin C reduced the appearance of fine
lines and wrinkles in the facial area by an average of 56.9 percent.

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“I am thrilled that the participants in this study confirmed what we
have been hearing from our Trilane Retinol + Vitamin C customers since
we brought this natural beauty and skincare product to the consumer
marketplace,” said Connie Hallquist, president of Healthy Directions.

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“I’ve long advocated the use of natural beauty and skincare products
that safely and effectively promote healthy, beautiful, resilient skin,
and I’m proud to endorse Trilane Retinol + Vitamin C since it meets my
tough ‘safe beauty’ standards,” said Dr. Aaron Tabor, a natural beauty
expert. “It’s also rewarding to see that this safe and gentle formula is
bringing demonstrable benefits to those who use it.”

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