Technavio Announces Top Three Emerging Trends Impacting the Vitamin D Testing Market in the US 2015-2019 – Business Wire (press release)

LONDON–(BUSINESS WIRE)–Technavio’s latest report on the vitamin
D testing market in the US
, provides an analysis of the key
trends expected to impact the vitamin D testing market in the US through
2015-2019. Technavio
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.

The vitamin D testing market in the US is expected to grow at a rate of
4% and the total revenue generated is predicted to be around USD 320
million. According to Brahadeesh Chandrasekaran, a lead research analyst
for in-vitro
at Technavio, “The US market for vitamin D
testing has high potential since the deficiency has been increasing at
an alarming rate with more than 40% of the US population being vitamin D
deficient. Also, an increase in awareness and product approvals by the
FDA for this segment will contribute to the growth of the market.”

The top three emerging trends influencing the vitamin D testing market
in the US, according to Technavio’s healthcare
and life sciences
research analysts are:

Discovery of clinical evidence

There is strong scientific evidence that supports the combined use of
calcium and vitamin D supplements in the prevention of osteoporotic
fractures, which commonly occur due to vitamin D deficiency.

In order to convince physicians, manufacturers are conducting
evidence-based studies to illustrate the effectiveness of their
products, which is a current trend in the vitamin D testing market. Many
physicians are now focusing on evidence-based medicines due to the low
costs and fewer potential side-effects as compared to many other

Adoption of low-cost vitamin D blood tests

The high cost of vitamin D testing has resulted in fewer tests being
performed in the US. Also, the vitamin D tests have witnessed a
declining pattern in reimbursements, which indicates that high
out-of-pocket expenditure is involved in performing these tests.

As a result, companies such as Theranos, Cue, Nanospeed, and Nutriphone
are introducing low-cost vitamin D tests in the US to tap and penetrate
the US market for vitamin D testing. The results obtained by performing
these tests are reliable and consistent.

“These tests aim to reach the maximum number of users by making the
product affordable and easy to use. Although most of these tests are
waiting for FDA approval and commercialization, they are a predicted to
have a substantial impact on the vitamin D testing market in the US,”
says Brahadeesh.

Increase in adoption of home vitamin D testing kits

The market for vitamin D testing in the US is experiencing an increasing
trend towards adoption of vitamin D testing kits that can be used at
home. Vitamin D testing at home reduces the cost of the tests, making
them affordable for the patients.

In the US, a vitamin D test performed by a physician costs around USD
225 and the one performed at home will cost around USD 65. Due to the
huge difference in price and affordability, there is a huge potential
for home vitamin D testing kits. This trend is predicted to make a
substantial impact on the growth of the vitamin D testing market in the

Some of the top vendors in the vitamin D testing market in US, as
researched by Technavio analysts are:

  • Abbott Diagnostics
  • bioMérieux
  • DiaSorin
  • Quest Diagnostics
  • Roche Diagnostics
  • Siemens Healthcare Diagnostics

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About Technavio

is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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